The sheer number of healthy claims on foods is overwhelming. Let’s be honest. Most of it is simply marketing hype designed to convince you to buy, buy, buy.
The latest to offend our sensibilities are the Meta fiber bars which are sold under the Metamucil brand by Proctor and Gamble.
So why did these products touch off a nerve? Metamucil offers a plain psyllium powder which is a perfectly healthy way to add fiber and bulk to your diet. But now the company has expanded the line to include “health” bars that continue to tout a fiber benefit, but are also plum full of ingredients we should all avoid.
Take a look at the ingredient list for their Cranberry Lemon Drizzle bar:
What health benefits are derived from the added sweeteners and sugars which are called out 10 times on the ingredient list? Or the “white compound coating” (we added the bold) which includes titanium dioxide recently classified by the International Agency for Research on Cancer (IARC) as an IARC Group 2B carcinogen?
This is why it’s so hard to make good choices. Marketers will steer your attention to the good stuff – in this case fiber – while minimizing all the stuff you have to put into your body to get that fiber.
At Step One Foods we believe in supplying nutrients in their most whole and complete form like nature intended. You won’t find any extraneous sugars, coatings or superfluous additives or preservatives.