I thought I would start out the blog section in 2017 on a more personal note. We may be a company dedicated to helping you achieve better health through food, but we’re also a group of people that face the same struggles you do.
For example, every New Year’s day my family gathers to write resolutions for the year ahead and to review the resolutions we wrote a year ago. We categorize the outcomes of our prior list as success, partial success, fail or epic fail. As usual, most of the items for 2016 fell under fail and epic fail.
I suspect we’re not alone.
Goals always look greener on the other side of the calendar.
That’s the conclusion from research performed by the folks at Scientific American. They found that “the mere prospect of turning a calendar page can be enough to make planners forget about the obstacles that constrain their aspirations.”
In other words, we tend to perceive doing something theoretically in the future as easier than doing that actual thing today.
Which is why so many people make New Year’s resolutions - with real conviction that they will be able to realistically achieve their goals - only to fail over the next few weeks. OK, days.
“Eating better” is a common resolution. And although the image of turning a bounty of fresh vegetables and salmon into a delicious dinner seems simple enough, the reality of skinning and de-boning fish and having to clean up a bevy of pots and pans turns what was perceived as achievable into “you’re kidding, right?”.
This is why Step One Foods exists. Because we understand how difficult it can be to actually follow through on our intentions. We've made it super simple to achieve the "eat better" resolution because we’ve lived through the epic fails ourselves.
We truly are in this together.
Wishing you a healthy and happy 2017!